The Outdated Marketing Funnel
How to build an online Sales and Marketing Funnel
A well-designed online sales and marketing funnel is vital for any business looking to thrive to be successful in today's digital age. When you create a funnel, you can ensure your website is designed to convert in addition to ensuring that the marketing efforts are targeted to the appropriate audience.
Sales funnels are an approach that takes potential buyers from their initial awareness of your service or product all the way through to buying. The term funnel is used because at each step of the process, you lose people who dont go on to the next stage.
There are four essential phases to an online sale funnel
The term "awareness" refers to when prospective customers learn about your product or service. They might see an ad or blog post or even receive an email from a marketing campaign. The outdated marketing funnel.
At this point, they're aware of your offering They should be attracted to it. This is why you need to provide more information about what youre offering and the benefits it can bring to them.
Decision: At this stage, potential customers are ready to make a decision about whether or not to buy your product. They could compare your service to other providers, read reviews, or look at pricing alternatives.
Action Then, they take the necessary action and purchase your item.
What is a Marketing and Sales Funnel?
The sales funnel a method that helps a person go through the initial experience of an item or service to the purchase decision. Sales funnels are comprised consisting of a number of steps that are designed to help potential buyers through the buying process starting with the initial contact and ending with following-up post-purchase.
The purpose of a good sales funnel should be to turn as many leads to paying customers as much as they can. Through guiding potential customers through a series of steps and making sure that every step is optimized for conversion, businesses can boost their conversion rate overall and make more money from the results of their online campaigns.
The basic steps in a sales funnel include:
1. Awareness: The consumer becomes aware of the product or service by way of advertising, word-ofmouth or other forms of marketing.
2. Examining: The buyer begins thinking about whether or not that product or service is suitable for them. They begin to research their options.
3. Decision: The buyer decides whether or not they want to buy the product or the service and they make their final decision.
4. Follow-up: The purchaser receives the purchase and may be reached for follow-up post-purchase (such as surveys of customer satisfaction or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are many and the most significant one is the ability to create a system to convert prospects into customers. It also allows you to monitor your progress to help you fine-tune your marketing and sales efforts for maximum impact.
Another key advantage is the fact that a marketing and sales funnel allows you to categorize your customers so that you can target them with messages.For instance, if you have a sense that a certain set of prospects is interested in a particular product then you can target your marketing efforts at those prospects in order to increase the likelihood of making a sale.
Finally, a sales and marketing funnel can assist you in saving time and money by automating certain processes involved in the sales process. For instance, if your company has an list of email addresses of potential customers, you can use autoresponders to automatically send messages with discounts or other special deals for your services or products. This will increase conversions without having to put in additional hours of effort. The outdated marketing funnel.
How to Create an Online marketing and sales funnel
To build an online sales and marketing funnel, it is necessary to know what a funnel is and how it functions. A funnel is a process that allows a customer to go from having awareness of your service or product to becoming a paying customer. The concept is that at every stage of the funnel, you're giving more information and value to the consumer, which eventually leads to a sale.
Step 1: Design an Lead Magnet
An lead magnet can be described as an offer to opt-in that you use to generate leads for your company. The objective of lead magnets is to lure your users to exchange their contact information with you, so you can follow-up with them and sell them your products or services.
There are various kinds of lead magnets you can create, but the most important thing to do is make sure that your lead magnet is something that your target public actually wants and it is also delivering on its promises.
One of the easiest ways to create a lead magnet is to offer discounts on your goods or services. For example, if youre the web design expert, you can provide a discount on Web design and development services for people who sign up for your email list.
Another well-known lead magnet is one that is an eBook or PDF guide. This could be a guide on how to start an organization, how to lose weight, ways to save money or even. In essence, anything that could provide value to your target viewers.
You can also make the following: a checklist, workbook cheat sheet, or other kind of downloadable resource that would help your target audience.
Another popular type that is a lead magnet can be described as an online course or video-based training series. This type of lead magnet a great choice because it lets you showcase your knowledge and build confidence with your customers simultaneously.
Step 2: Create a landing page
A landing page is a website that visitors can arrive at or arrive on. In terms of marketing the term "landing page" refers to an independent web page designed specifically for the purpose of advertising or marketing. It is distinct from your main page in that it was developed to encourage a specific action from your visitors, also known as a conversion.
Conversions may take many ways, like signing up to newsletters, signing up for a trial offer and making a purchase or making contact via a form. The aim for your page's landing pages is to convince your visitors to take this action and there are certain aspects that will assist in getting your visitors to do this.
Your landing page should have:
- A compelling and original headline
- A form for visitors to fill in
- A compelling call-to-action (CTA) which encourages conversions
- Videos or images that help reinforce your message Benefits or characteristics of your product or service
- Simple design that is easy to navigate Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and have collected leads, you need to design an autoresponder email series that turns these leads into customers.
Your autoresponder email series must be a series of three to five emails that starts with a welcoming message and goes through every stage of your marketing and sales funnel.
At each stage of your funnel, you should be providing your customers with valuable content that will help them to become an actual customer. At the final stage of your autoresponder series, they should have a sense that the service or product is exactly what they want and willing to purchase.
Here's an overview of what each autoresponder email is expected to accomplish:
Email 1 The Welcome Email first email in your autoresponder collection should consist of a welcoming email from your company to the subscriber. It's also a good opportunity to start building rapport by introducing yourself, and giving an overview of what they will get from your messages.
Mail 2: The Problem Email The second email of your autoresponder series time to start getting more specific about the problem that your product or service addresses. This is where you really start to hook your reader by detailing the pain points that they're experiencing right now.
Email 3: A Solution-oriented Email third email, you'll need to explain your solution. This is where you describe your service or product in greater depth. This is also the time to begin to get into the meaty details about the way in which your product or service functions and the most appropriate solution to the issue.
Email 4 The social proof email In this 4th email, you must offer social proof to show why your product or service is the best solution to their issue. This could be in the form of case studies, testimonials or even feedback from other customers who have utilized their product.
Email 5: The Call-to Action Email The last email in your autoresponder series must contain strong and compelling call-to-action (CTA) that encourages readers to take action and buy an item or purchase your service. This could be in the shape of a discount code or offer that is limited in time, or a trial periods of free.
Step 4 Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet and created the landing pages, you're ready to advertise your product.
The best way to advertise your lead-generating product is to employ an approach that is two-pronged: first, drive traffic to a landing page where they can sign-up to your offer. Then then, follow up by sending an array of emails following the sign-up.
To drive traffic to your squeeze page you can utilize a variety of methods including paid advertising, social media, email marketing as well as physical marketing tools like posters or cards.
Once someone has signed up to your lead magnet, it's important to follow up with them via a series of emails. With these email messages you can provide more information about your product or service and increase trust among your target audience and, eventually, present a sales pitch.
With only a small amount of effort it is easy to create with a little effort, you can easily create an online marketing and sales funnel that can help you achieve more sales and boost your business. The outdated marketing funnel.
Conclusion
You now know how to create an online sales and marketing funnel, it's time to put that knowledge into practice. Remember, the goal is to attract potential customers, convert them into leads, and finally help them become customers. If you follow the steps laid out in this guide, you'll be well on your path to online successful sales.