Top of Funnel Vs Bottom
How to build an online Selling and Marketing Funnel
Building an online sales and marketing funnel is crucial for any company that wishes to succeed within the digital age. By creating a funnel, you can make sure that your website is optimized for conversions as well as that marketing efforts are targeted to the appropriate group of customers.
A sales funnel is a process that takes potential customers from the moment they first become aware of your product or service all the way through to buying. It is called a funnel due to the fact that at each stage of the process, you lose individuals who do not progress to the next step.
There are four fundamental steps to the online selling funnel
In the case of awareness, this is the time when potential customers are made aware of your product or service. They might see an ad or read a blog post or receive an email with a marketing message. Top of funnel vs bottom.
Interest: Now that theyre aware of your offering and are aware of it, they should be attracted to it. This is the time to give additional information about the product you are offering and the reasons why it is valuable to them.
In this moment, potential customers are ready to make a decision about whether or not to purchase your product. They may compare your product to other suppliers, read testimonials or research pricing options.
Action Final step: They take actions and purchase your product.
What is a Marketing and Sales Funnel?
The sales funnel a procedure that takes a customer from their initial understanding of an item or service to the decision to purchase. It is comprised up of a series of steps that are created to guide potential customers through the buying process from the initial interaction to post-purchase follow-up.
The purpose of a good funnel to sell is turn the most leads into paying customers as quickly as is possible. By guiding potential customers through a sequence of steps and making sure that each step is optimized to conversion, businesses can boost the rate of conversion overall and increase the number of sales generated by your online campaigns.
The basic steps in a sales funnel include:
1. Awareness: The customer becomes aware of the product or service by way of advertising, word-ofmouth or other marketing strategies.
2. Consideration: The customer starts thinking about whether or not this product/service is right for them. They then begin researching the options available.
3. Decide: The customer chooses whether or not to buy the product or the service, and then takes the final decision.
4. Follow-up: Customers receive the purchase and may be reached for follow-up post-purchase (such as surveys on customer satisfaction or upsell/cross-sell offers).
The benefits of having a Sales and Marketing Funnel
The benefits of having a sales and marketing funnel are numerous, but the most important one is the fact that it allows you to have a systematic way to convert potential customers into customers. It also allows you to analyze your performance in order to fine-tune your marketing and sales techniques to maximize the impact.
A different key advantage is the fact that a marketing and sales funnel gives you a way to categorize your customers so that you can send them targeted messages.For example, if you have a sense that a certain set of potential customers is interested in a particular product it is possible to target your marketing efforts towards the group to increase your chances of making a sale.
A sales and marketing funnel can aid in saving time and money by automatizing some of the processes involved in the sales process. For instance, if your company has an email list of potential customers You can make use of autoresponders to send them automated messages offering discounts or other special deals on your products or services. This will help increase conversions without having to put in extra hours of work. Top of funnel vs bottom.
How to Create an Online Advertising and Sales Funnel
To create an online sales and marketing funnel, you must to understand what a funnel is and how it works. A funnel is a method that takes someone from initial awareness of your service or product to becoming a regular customer. The concept is that at each stage in the funnel, you are offering more information and benefits to your customer which ultimately leads to a sale.
Step 1: Design a Lead Magnet
The term "lead magnet" refers to an opt-in offering which you can use to generate leads for your company. The aim of a lead magnet is to get your site users to exchange their contact information with you, so you can follow-up with them and promote the products or services you offer.
There are many different types of lead magnets that are possible to design, but the most important thing to do is make sure that the lead-in magnet you create is something that your target people actually want and is able to deliver on its promise.
One of the most straightforward methods to build leads is to provide an offer of discount on your items or services. If, for instance, you're an internet designer you can offer a discount on your designs to people who sign up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a manual about how to set up a business, how to lose pounds, or how to save money or other. In essence, anything that could be of value to your target public.
You can also make your own workbook, checklist, cheat sheet or any other type of downloadable resource that will be useful to your target viewers.
Another popular kind for lead magnets is the online course or video-based training series. This type of lead magnet ideal because it allows you to showcase your knowledge and establish trust with your audience in the process.
Step 2: Design a Landing Page
A landing page is any website that a user is able to arrive or get to. In terms of marketing it is a standalone web page, designed specifically for the purpose of marketing or advertising. It differs from your main page in that it has been created to trigger a specific action from your visitors, also known as a conversion.
Conversions can come in a variety of forms, including signing up to a newsletter, registering for a trial offer purchasing a product, or using a contact form. The aim of your landing page is getting your visitors to take this action and there are certain elements that will help encourage users to take action.
Your landing page should include:
- A compelling and original headline
- Visitors can use a form to complete
- A powerful call-to action (CTA) that promotes conversion
- Videos or images that help reinforce your message Benefits or aspects of your product or service
- A simple design that is easy to navigate .
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Once you've constructed your landing page, and collected leads, it's time to create an email autoresponder series that can turn the leads into buyers.
Your autoresponder sequence for emails should consist of 3-5 emails that starts with a welcoming message and moves through the various stages of your marketing and sales funnel.
Each step in the funnel, you must be providing your customers with valuable content that will help them to become an actual customer. When they reach the conclusion of your email autoresponder series, they will believe that what you sell is what they require and looking to buy.
Here's an outline of what each email in your autoresponder sequence will accomplish:
Email 1 The Welcome Email first message in your autoresponder set should serve as a welcome announcement from your side to your subscribers. This is also a great occasion to start building rapport by introducing yourself and providing them a brief overview of what they will get from your messages.
2. Email: the Issue Email In the second email in your autoresponder sequence, it's time to start getting more specific on the issue that your product or service solves. This is the moment when you can really get your reader hooked by detailing the pain points they are currently facing.
Email 3: A Solution-oriented Email 3rd email, you're now ready to introduce your solution which is when you explain your product or service in greater detail. It is also the moment to begin to get into the meaty details about the way your product or service functions and the ideal solution to the issue.
Email 4 Social proof emails. In this email, you should offer social proof to show the reason why your product or service is the most effective solution to your client's needs. This could be in the form of testimonials, case studies or even feedback of other clients who have tried products or services from you.
Email 5: Call-to-Action Email The last email of your autoresponder sequence should contain an effective call-to-action (CTA) that encourages your reader to take action and purchase products or services. This could take the form of a discount voucher or offer that is limited in time, or a trial periods of free.
Step 4 Step 4: Promote Your Lead Magnet
Now that you have created your lead magnet as well as your landing site, you're ready to advertise your offer.
The best way to promote your lead-generating product is to use a two-step process first, bring traffic to a page on which they can sign-up to your offer. Second then, follow up by sending an array of emails following they have signed up.
To bring traffic to your squeeze page you can make use of a variety options, including paid ads and social media, email marketing, and even physical marketing tools such as posters or cards.
Once someone has signed up for your lead magnet it's crucial to follow up with them through a sequence of emails. Through these messages, you can provide more information about your service or product and establish trust with your customers and finally, make your sales pitch.
With a bit of effort it is easy to create the online marketing and sales funnel to help you make more sales and increase the size of your company. Top of funnel vs bottom.
Conclusion
If you've learned the best way to build an online sales and marketing funnel, its time to put that knowledge into action. Keep in mind that the aim is to entice potential customers, then convert them to leads, and cultivate those leads into customers. By following the steps outlined in this guide, you'll be well on the way to becoming successful in online sales success.