Tradition Sales Funnel
How to build an online Selling and Marketing Funnel
The creation of an online marketing and sales funnel is crucial for any business hoping to succeed today in the digital age. When you create a funnel, you can ensure that your site is optimized for conversions along with ensuring your advertising efforts are targeted towards the right people.
The sales funnel a process that takes potential customers right from the initial exposure to your service or product all the way through to purchase. Its called a funnel because at every stage of the process, you lose some individuals who do not progress to the next phase.
There are four fundamental steps to an online marketing funnel.
Awareness: This is when potential customers are made aware of your service or product. They might see an ad or read a blog post or even receive an email marketing campaign. Tradition sales funnel.
At this point, they're aware of your offering and are aware of it, they should be interested in it. This is the time to give additional information on what you have to offer and the benefits it can bring to them.
A decision: At this point prospective customers are prepared to make a decision about whether or not to buy your product. They could compare your service to other companies, read reviews, or look at pricing options.
Action Take actions and purchase your product.
What is a Marketing and Sales Funnel?
The sales funnel a method that takes a customer from their initial understanding of an item or service to the decision to purchase. The sales funnel is made up of a set of steps designed to guide potential customers through the process of making a decision, from initial contact to following-up post-purchase.
The purpose of a good sales funnel should be to convert as many leads to paying customers as possible. In guiding potential buyers through a sequence of steps, and ensuring that every step is optimized for conversion, businesses can boost the rate of conversion overall and increase the number of sales generated by your online campaigns.
The basic steps in a sales funnel are:
1. Awareness: Customers become aware of the service or product via advertising, word-of mouth or other forms of marketing.
2. Inquiry: The consumer begins contemplating whether or not this product/service they are considering is appropriate for them. They then begin researching their options.
3. Decision: The customer decides whether or not they want to purchase the item or service and they make their final decision.
4. Follow-up: The purchaser receives their purchase , and is contactable for follow-up after purchase (such as customer satisfaction surveys or upsell/cross-sell offers).
The benefits of having a Sales and Marketing Funnel
The benefits of having a marketing and sales funnel are numerous and the most significant one is the fact that it allows you to create a system to turn prospects into customers. It also lets you keep track of your results to help you fine-tune your marketing and sales efforts for maximum effectiveness.
An additional key benefits is that having a sales and marketing funnel lets you to segment your prospects so that you can target them with messages.For instance, if you are aware that a particular group of prospects are attracted to a certain product it is possible to target your marketing efforts toward these prospects to improve the chances of making a sale.
Additionally, a sales or marketing funnel may also aid in saving time and money by automatizing some of the aspects of the sales process. For instance, if you have an email list of customers who are likely to purchase from you, you can use autoresponders to send them automatic messages with discounts or special deals for your services or products. This could help boost conversions without having to put in additional hours of effort. Tradition sales funnel.
How to Create an Online Sales and Marketing Funnel
To develop an online sales and marketing funnel, it is necessary to be aware of what a funnel is and how it functions. A funnel is a method that takes someone from initial awareness of your service or product to becoming an actual customer. The idea is that , at each step of the funnel, you're offering more information and worth to the client which ultimately leads to a purchase.
Step 1: Create an effective Lead Magnet
The term "lead magnet" refers to an offer to opt-in which you can use to generate leads for your business. The goal of the lead magnet is to entice your website users to exchange their contact information with you so you can follow-up with them and promote your services or products.
There are various kinds of lead magnets that you can make, however the most important thing to do is make sure that the lead magnet you choose to use is something that your target public actually wants and is able to deliver on its promises.
One of the easiest ways to make a lead magnet is to offer an offer of discount on your items or services. For instance, if you're Web designer you can offer a discounted rate on your website design service to anyone who signs to your email list.
Another kind of lead magnet is an eBook or PDF guides. It could include a tutorial on how to begin an organization, how to lose pounds, or how to save money or other. The idea is that anything you write about will provide value to your target readers.
You can also design an outline, workbook, cheat sheet, or other kind of downloadable resource that would be useful to your target public.
The final type of lead magnet is an online course or video training series. This kind that you offer as a lead-generator is great because it lets you show off your expertise and build trust with your target audience while at the same time.
Step 2: Design an landing page
A landing page is a website that a user can get to. In the context of marketing, a landing page is an independent web page specially designed for the use of advertising or marketing. It differs from your home page in that it was developed to encourage a specific behavior from your visitors, which is known as a "conversion.
Conversions can come in a variety of types, including subscribing to an email newsletter, signing up for a trial offer, making a purchase, or making contact via a form. The aim of your landing page is to convince your users to take this action and there are a few elements that will encourage visitors to make the necessary changes.
Your landing page must have:
- A unique and persuasive headline
- A form for visitors to fill in
- A strong call-to-action (CTA) that can encourage conversions
- Images or videos that highlight your message or reinforce the benefits or features of your product or service
- Simple design that is simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Once you've constructed your landing page and gathered leads, you need to design an autoresponder email series that can turn these leads into customers.
Your email autoresponder series should consist of 3-5 emails that start with a welcome message , and progresses through each stage of your marketing and sales funnel.
At each stage of the funnel, you must be providing your customers with value-packed content that helps them become a customer. At the end of your email autoresponder series they should believe that what you sell is exactly what they need and theyre willing to purchase.
Heres an overview of what every email in your autoresponder series must accomplish:
Email 1 The Welcome Email first email you send out in your autoresponder set should serve as a welcome message from you to your subscriber. It's also a good opportunity to start building rapport by introducing yourself, and giving your subscribers a brief description of what they are likely to get from your emails.
Second Email: Your Problem Email In the second email of your autoresponder sequence, it's time to get more specific on the issue that your product or service addresses. This is where you start to hook your reader by providing the issues that they're currently experiencing.
Email 3:"The Solution" Email. In this third email, you'll need to explain your solution. This is where you talk about your product or service in greater depth. This is also where you start getting into the meaty details about how your service or product functions and the most effective solution to their problem.
Email 4 A social proof message In this 4th email, you must present social proof that demonstrates why your product or service is the ideal solution to your client's needs. This could be in the form of testimonials, case studies or even reviews from other clients who have tried the product.
Email 5: The Call-to Action Email The last email in your autoresponder set-up should include an effective call-to-action (CTA) which encourages your reader to take action and purchase your product or service. This could come in the form of a discount voucher or limited-time offer or free trial.
Step 4: Use Your Lead Magnet to Market Your Lead
Once you've developed your lead magnet as well as your landing page it's time to market your product.
The best way to promote your lead-generating product is through a two-step process to first drive visitors to a page on which they can sign up to your special offer. Second then, follow up by sending an email series after they have signed up.
To get people to your squeeze page you can use a variety of methods including paid advertising as well as email marketing, social media and even physical marketing materials such as business cards or flyers.
When someone has signed up for your lead magnet it's important to follow up to them by sending them a series of emails. In these emails, you can provide additional information about your service or product to build trust with your audience and then make an effective sales pitch.
With just a few steps it is easy to create with a little effort, you can easily create an online marketing and sales funnel that will help you make more sales and increase the size of your business. Tradition sales funnel.
Conclusion
Once you've learned how to build an online marketing and sales funnel, it's time to put this knowledge into action. Keep in mind that the aim is to attract potential customers, convert them into leads, then cultivate those leads into customers. By following the steps outlined in this guide, youll be well on your way to achieving online selling success.