Traditional Sales Funnel Breakdown
How to Build an Online Selling and Marketing Funnel
A well-designed online marketing and sales funnel is vital for any company that wishes to thrive within the digital age. Through creating a funnel you will be able to ensure that your website is optimized to increase conversions in addition to ensuring that the marketing efforts are targeted at the correct people.
An effective sales funnel a method that guides potential customers from the first awareness of your product or service all the way to the purchase. Its called a funnel because at each step of the process, you will lose some individuals who do not progress to the next phase.
There are four crucial phases to the online marketing funnel.
In the case of awareness, this is the time when potential customers become aware of your service or product. They may see an advertisement, read a blog post or even receive an email marketing campaign. Traditional sales funnel breakdown.
Inquiry: Now that they are aware of your offering, they need to be interested in the product. This is the time to provide additional information on what you have to offer and the benefits it can bring to them.
The decision is made: At this point potential buyers are ready to make a decision about whether or not to purchase your product. They may compare your product to other providers, read reviews or review pricing options.
Action Then, they take the necessary action and purchase your item.
What is a Sales and Marketing Funnel?
An effective sales funnel an approach that takes a customer from initial exposure to the product or service until the purchase decision. Sales funnels are comprised consisting of a number of steps that are designed to guide potential customers through the process of making a purchase, from initial contact to after-purchase follow-up.
The goal of any good funnel to sell is turn as many leads to paying customers as possible. In guiding potential buyers through a sequence of steps, and ensuring that each step is optimized for conversion, businesses can improve their overall conversion rate and increase the number of sales generated by their online advertising efforts.
The stages of a typical sales funnel include:
1. Awareness: Customers become aware of the product or service through advertising, word-of-mouth or other marketing strategies.
2. Examining: The buyer begins to think about whether the product or service they are considering is appropriate for them and begins researching the options available.
3. Decision: The customer decides whether or not to purchase the product or service, and then takes the final decision.
4. Following-up: The buyer receives their purchase , and is contactable for follow-up after purchase (such as surveys to gauge customer satisfaction or upsell/cross-sell offers).
The benefits of having an Advertising and Sales Funnel
The advantages of having a marketing and sales funnel are numerous however the main one is the ability to have a systematic way to convert your prospects into buyers. It also allows you to analyze your performance so that you can fine-tune your sales and marketing efforts to get the most impact.
An additional key advantage is the fact that a marketing and sales funnel allows you to categorize your customers so that you can send them targeted messages.For instance, if recognize that a specific group of prospects is interested in a particular product then you can target your marketing efforts at the group to increase the chances of selling.
A sales and marketing funnel can assist you in saving time and money through automation of certain processes involved in the sales process. For example, if you've got an email list of potential customers then you can utilize autoresponders to send them automated messages that offer discounts or special offers on your products or services. This can help to increase conversions without putting in additional hours of effort. Traditional sales funnel breakdown.
How do you create an online Sales and Marketing Funnel
In order to build an online sales and marketing funnel, you have to be aware of what a funnel is and how it works. A funnel is the process that allows a customer to go from having awareness of the product or service you offer to becoming a paying customer. The idea is that at each step of the funnel, you're providing more information and value to the consumer, which eventually leads to a sale.
Step 1: Create an Lead Magnet
An lead magnet can be described as an opt-in offering that you utilize to create leads for your business. The aim of a lead magnet is to entice your website visitors to exchange their contact information with you in order that you can follow up with them and offer them the products or services you offer.
There are various kinds of lead magnets are possible to design, but your most significant task is to ensure that your lead magnet is something your target public actually wants and also that it fulfills the promises it makes.
One of the most straightforward ways to make leads is to offer a discount on your products or services. For example, if youre the web design expert, then you could offer a discount on your designs to those who sign up for your email list.
Another kind of lead magnet is an eBook or PDF guide. This could be a guide about how to set up a business or lose weight, tips for saving money or even. In essence, anything that could be of value to your target readers.
You can also design the following: a checklist, workbook cheat sheet, or other kind of downloadable resource that would be useful to your target viewers.
The final type for lead magnets is the online course or video training series. This type that you offer as a lead-generator is great because it allows you to demonstrate your expertise and build trust with your viewers while at the same time.
Step 2: Create a Landing Page
A landing page is a website that visitors can land on. In terms of marketing an ad is a standalone web page, made specifically for the needs of advertising or marketing. It is different from your main page in that it was created to trigger a specific step from your visitors which is known as a "conversion.
Conversions can come in a variety of forms, such as subscribing to an email newsletter, signing up for a free trial and making a purchase or filling out a contact form. The purpose on your website's page for landing is to encourage your visitors to take the action and there are a few factors that can help in encouraging them to do so.
Your landing page should have:
- A captivating headline that is unique and memorable.
- Visitors can use a form to complete
- A strong call-to-action (CTA) which encourages conversions
- Images or videos that are designed to reinforce your message. characteristics of your product or service
- Simple design that's easy to navigate Minimal distractions
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Once you've constructed your landing page and collected leads, you need to design an autoresponder email series that will turn these leads into customers.
Your autoresponder email series must consist of 3-5 emails that starts with a welcoming message and continues through each step of your marketing and sales funnel.
Each step in your funnel, you should be providing your customers with valuable content that will help them become a client. When they reach the end of your autoresponder series they should have a sense that the service or product is exactly what they want and ready to buy.
Here's a quick outline of what each email in your autoresponder sequence is expected to accomplish:
Email 1 The Welcome Email first email in your autoresponder collection should consist of a welcoming message from you to your subscriber. It is also an excellent opportunity to start building rapport by introducing yourself to them and giving your subscribers a brief description of what they will get from your messages.
2. Email: the Problem Email In the 2nd email in your autoresponder sequence, it's time to start getting more specific on the issue that your product or service addresses. This is where you begin to engage your reader by describing the issues that theyre currently experiencing.
Email 3: Your Solution email In your third email, you'll need to explain your solution. This is where you discuss your service or product in greater depth. It is also the moment to start getting into the meaty details about how your service or product works and why its the most effective solution to your client's issue.
Email 4 A social proof message In this fourth email, you should provide social proof that reinforces why your product or service is the best solution for your client's needs. This could take the form of case studies, testimonials or even reviews of other customers who have used products or services from you.
Email 5: The Call to Action Email The last email in your autoresponder series should be an effective call-to-action (CTA) which encourages your reader to take action and buy the product. It could take the form of a discount voucher, limited-time offer, or free trial.
Step 4: Promote Your Lead Magnet
Now that you've designed your lead magnet as well as the landing pages, it's time to market your product.
The most effective method to market your lead-generating product is through two steps First, you should drive people to a squeeze page , where they can sign up to your offer. Second you follow up with an array of emails following you sign them up.
In order to drive people to your squeeze page, you can use a variety options, including paid ads as well as social media, email marketing and even physical marketing materials such as postcards, flyers or even business cards.
Once someone has signed up to receive your lead magnet, it's important to follow up to them by sending them a series of emails. In these emails, you can give more information about your service or product and establish trust with your customers, and eventually make an offer to sell.
With a bit of effort it is easy to create the online sales and marketing funnel that will help you make more sales and increase the size of your company. Traditional sales funnel breakdown.
Conclusion
You now know how to create an online marketing and sales funnel, you're ready to put this knowledge into action. Keep in mind, the objective is to entice potential customers, turn them into leads, and then nurture those leads into customers. By following the steps outlined in this post, you'll be well on your way to becoming successful in online sales success.