Ultimate Sales Funnel Warrior Forum
How to build an online Sales and Marketing Funnel
The creation of an online sales and marketing funnel is crucial for any company that wishes to succeed today in the digital age. Through creating a funnel you will be able to ensure that your website is optimized for conversions and that your marketing efforts are targeted to the appropriate target audience.
An effective sales funnel a process that guides potential customers right from the initial exposure to your service or product all the way to purchasing. It is called a funnel due to the fact that at every stage of the procedure, you'll lose some people who dont go on to the next phase.
There are four key stages to an online sale funnel
It's the time when prospective customers learn about your product or service. They might see an ad or blog post, or receive an email marketing campaign. Ultimate sales funnel warrior forum.
Interest: Now that theyre aware of your product and are aware of it, they should be interested in it. This is where you need to provide more information about what youre offering and the benefits it can bring to them.
Decision: At this stage prospective customers are prepared to decide whether or not to purchase your product. They might compare you to other companies, read reviews or research pricing options.
Action: Finally, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
An effective sales funnel a procedure that helps a person go from initial exposure to an item or service to the decision to purchase. A sales funnel comprised by a sequence of steps that are designed to guide potential customers through the buying process from initial contact to the follow-up after purchase.
The goal of any good funnel to sell is convert as many leads into paying customers as many as you can. Through guiding potential customers through a sequence of steps and making sure that each step is optimized for conversion, companies can boost their conversion rate in general and increase the number of sales generated by your online marketing efforts.
The typical steps of a sales funnel are:
1. Awareness: The consumer becomes aware of the product or service through advertising, word-of-mouth or other forms of marketing.
2. Consideration: The customer starts thinking about whether or not an item or service is the right one for them. Then, they begin looking into their options.
3. Decision: The customer decides whether or not they want to purchase the item or service, and then makes the final decision.
4. Follow-up: The purchaser receives their purchase and may be followed-up with post-purchase (such as customer satisfaction surveys or cross-sell/upsell offers).
The Benefits of Having an Advertising and Sales Funnel
The benefits of having a sales and marketing funnel are many but the primary one is the ability to have a systematic way to convert prospects into customers. It also allows you to keep track of your results so that you can tweak your marketing and sales strategies for maximum impact.
The other key benefit is that a marketing and sales funnel lets you to categorize your customers so that you can tailor your messages.For example, if you know that a certain group of prospects are keen on a certain item, you can direct your marketing efforts towards these prospects to improve the chance of selling.
Additionally, a sales or marketing funnel can assist you in saving time and money by automating some of the processes involved in the sales process. For instance, if your company has an list of email addresses of potential customers You can make use of autoresponders for sending them automated messages with discounts or other special deals on your products or services. This could help boost the number of conversions, without having to put into additional hours of work. Ultimate sales funnel warrior forum.
How do you create an online Sales and Marketing Funnel
To build an online sales and marketing funnel, you must to be aware of what a funnel is and how it functions. A funnel is a procedure which takes someone from a first awareness of the product or service you offer to becoming an actual customer. The idea is that , at each stage in the funnel, you're giving more information and value to the consumer, which eventually leads to a purchase.
Step 1: Create a Lead Magnet
A lead magnet is an opt-in offer which you can use to generate leads for your business. The purpose of lead magnets is to convince your users to exchange their contact information with you, so you can follow-up with them and offer them your products or services.
There are various kinds of lead magnets are possible to design, but your most significant task is to make sure that the lead-in magnet you create is something that your target public actually wants and also that it fulfills its promise.
One of the most straightforward ways to make a lead magnet is to simply offer a discount on your products or services. For instance, if you're Web designer you can offer a discount on your web design services to those who sign on to your mailing list.
Another popular type of lead magnet is one that is an eBook or PDF guides. It could be a guide about how to set up your own business, how to lose weight, ways to save money and so on. It's all about things that will be of value to your target viewers.
It is also possible to create a workbook, checklist, cheat sheet or any other kind of printable resource that could help your target viewers.
A third and most popular type of lead magnet is an online course or video-based training series. This type that you offer as a lead-generator is a great choice because it lets you showcase your knowledge and build trust with your target audience simultaneously.
Step 2: Create A Landing Page
A landing page can be defined as any website that visitors could get to. In terms of marketing the term "landing page" refers to an individual web page made specifically for the needs of marketing or advertising. It differs from your home page in that it was developed to encourage a specific response from your customers, which is known as a "conversion.
Conversions can take many ways, like signing up to a newsletter, signing up for a trial offer, making a purchase, or using a contact form. The purpose of your landing page is to encourage your visitors to take the step and there are a few elements that will help encourage visitors to make the necessary changes.
Your landing page should have:
- A striking and unique headline
- A form that visitors can fill in
- A strong call-to-action (CTA) which encourages conversions
- Images or videos that will reinforce your message. characteristics of your product or service
- A simple design that is easy to navigate .
- The capability to monitor conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page, and collected leads, its time to design an autoresponder email series that turns those leads into clients.
Your autoresponder email series must be a series of 3-5 emails that begin with a welcome email and moves through the various stages of your marketing and sales funnel.
At every stage of your funnel, you should provide your prospects with valuable content that will help them move closer to becoming a client. At the final stage of your autoresponder series they should believe that what you sell is exactly what they need and theyre looking to buy.
Heres an overview of the goals each email in your autoresponder sequence is expected to accomplish:
Email 1: The Welcome Email The first autoresponder email in your set should serve as a welcoming note from the sender to their subscriber. It is also an excellent opportunity to start building rapport by introducing yourself and giving your subscribers a brief description of what they can expect from your emails.
Second Email: Your Issue Email The second email of your autoresponder sequence, it's time to become more specific with regards to the problem that your service or product solves. This is where you really begin to engage your reader by detailing the pain points that theyre currently experiencing.
Email 3: The Solution Email In the 3rd email, its time to showcase your solution. This is where you talk about your product or service in greater specific terms. It is also the moment to start getting into the meaty details of the way your product or service is used and why it's the ideal solution to their problem.
Email 4: A social proof message In this fourth email, you want to give proof of social connections that proves the reason why your product or service is the ideal solution to the issue. This could take the form of testimonials, case studies or even feedback of other clients who have tried your product or service.
Email 5: The Call-to-Action Email The final email in your autoresponder set-up should include an effective call-to-action (CTA) which encourages your readers to act and buy the product. It could take the form of a discount voucher, limited-time offer, or free trial period.
Step 4 4. Promote Your Lead Magnet
Now that you've designed your lead magnet and designed your landing page you're ready to market your offer.
The best method of promoting your lead magnet to employ an approach that is two-pronged: first, drive traffic to a page on which they can sign up to your offer. Second to follow up with several emails once they sign up.
To get people to your squeeze page, you can make use of a variety of techniques, such as paid advertising such as email marketing, social media and even physical marketing materials such as brochures or business cards.
When someone has signed up to receive your lead magnet, it is important to follow-up to them by sending them a series of emails. Through these messages, you'll be able to give more information about your service or product, establish trust with your customers and, eventually, present a sales pitch.
With only a small amount of effort, you can easily build an online marketing and sales funnel that can help you close more sales and grow your company. Ultimate sales funnel warrior forum.
Conclusion
You now know how to design an online sales and marketing funnel, you're ready to put that knowledge into practice. Keep in mind that the aim is to attract customers, transform them to leads, and help them become customers. If you follow the steps laid out in this guide, youll be well on your way to achieving online sale success.