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How to Create an Online Sales and Marketing Funnel
Making an online sales and marketing funnel is vital for any business that wants to thrive to be successful in today's digital age. By creating a funnel you can ensure your website is optimized for conversions along with ensuring your advertising efforts are targeted towards the right people.
Sales funnels are a process that takes potential buyers from the first awareness of your product or service up to the purchase. The name funnel comes from the fact that at each step of the process, you lose people who dont go on to the next phase.
There are four essential phases to an online sale funnel
The term "awareness" refers to the time when prospective customers learn about your product or service. They may be exposed to an advertisement or blog post or receive an email from a marketing campaign. Weather trivia quiz funnel cloud.
Interest: Now that theyre aware of your offering They should be interested in it. This is why you need to provide additional information about what youre offering and the benefits it can bring to them.
The decision is made: At this point prospective customers are prepared to decide whether or not to buy your product. They could compare your service to other brands, read reviews, or look at pricing alternatives.
Action Take action and purchase your product.
What is a Marketing and Sales Funnel?
Sales funnels are a process that helps a person go from their initial understanding of the product or service, to the purchase decision. The sales funnel is comprised by a sequence of steps that are designed to guide potential customers through the decision-making process, from initial contact to after-purchase follow-up.
The purpose of a good sales funnel should be to turn as many leads into paying customers as quickly as is possible. In guiding potential buyers through a series of steps, and ensuring that each step is optimized for conversion, businesses can increase the rate of conversion overall and gain more revenue from their online advertising efforts.
The steps in a typical sales funnel are:
1. Awareness: The consumer becomes aware of the service or product by way of advertising, word-ofmouth or any other form of marketing.
2. Affirmation: The client begins considering whether or not an item or service is the right one for them. Then, they begin looking into the options available.
3. Decide: The customer chooses whether or no to purchase the product or service and they make their final decision.
4. Follow-up: The customer receives the purchase and may be followed-up with post-purchase (such as surveys to gauge customer satisfaction or offers for upsell/cross-sell).
The benefits of having A Marketing and Sales Funnel
The advantages of having a marketing and sales funnel are many but the primary one is the fact that it allows you to use a structured approach to convert your prospects into buyers. It also allows you to track your results so that you can tweak your marketing and sales efforts to get the most impact.
An additional key benefits is that having a marketing and sales funnel lets you to identify your potential customers in order that you can send them targeted messages.For example, if you have a sense that a certain set of potential customers is interested in a particular product and you want to direct your marketing efforts at these prospects to improve the chances of selling.
Additionally, a sales or marketing funnel could aid in saving time and money by automating certain activities involved in the sale process. For instance, if you've an email list of customers who are likely to purchase from you You can make use of autoresponders for sending them automated messages offering discounts or special offers for your services or products. This will help increase the number of conversions, without having to put into extra hours of labor. Weather trivia quiz funnel cloud.
How to Build an Online Sales and Marketing Funnel
To build an online sales and marketing funnel, it is necessary to know what a funnel is and the way it works. A funnel is a procedure that guides a person from the initial awareness of your service or product to becoming an actual customer. The idea is that , at every stage of the funnel, you're giving more information and value to the consumer which ultimately leads to a sale.
Step 1: Create an effective Lead Magnet
The term "lead magnet" refers to an offer to opt-in which you can use to generate leads for your business. The aim of a lead magnet is to get your site visitors to exchange their contact information with you, so you can follow-up with them and promote your products or services.
There are many different types of lead magnets you can create, but what's most crucial to do is make sure that the lead magnet you choose to use is something your target customers actually desires and it is also delivering on the promises it makes.
One of the easiest methods to build leads is to offer the prospect of a discount on your product or services. If, for instance, you're Web designer then you could offer a special discount on your Web design and development services for anyone who signs up for your email list.
Another well-known lead magnet is an eBook or PDF guides. This could be a guide on how to start your own business and lose weight, tips for saving money, etc. It's all about things that will provide value to your target readers.
You can also make your own workbook, checklist, cheat sheet, or any other kind of downloadable resource that will be helpful to your target viewers.
Another popular kind for lead magnets is the online course or video-based training series. This kind of lead magnet is ideal because it lets you showcase your knowledge and build trust with your target audience while at the same time.
Step 2: Create A Landing Page
A landing page is any web page that a visitor can arrive on. In the context of marketing the term "landing page" refers to an independent web page specially designed for the use of marketing or advertising. It differs from your main page in that it has been created to trigger a specific step from your visitors which is known as a "conversion.
Conversions can take many types, including subscribing for a mailing list, registering for a trial offer, making a purchase, or filling out a contact form. The objective for your page's landing pages is getting your customers to take this action and there are certain factors that can help in encouraging visitors to make the necessary changes.
Your landing page should include:
- A striking and unique headline
- A form that visitors can fill out
- A clear call-to-action (CTA) that promotes conversion
- Videos or images that help reinforce your message Benefits or characteristics of your product or service
- Simple design that's easy to navigate Minimal distractions
- The ability to track conversions
Step 3. Create an Email Autoresponder Series
Now that you have created your landing page, and collected leads, you need to build an email autoresponder sequence that will convert the leads into buyers.
Your autoresponder sequence for emails should be a sequence of 3-5 emails that start with a welcome email and moves through the various stages of your marketing and sales funnel.
In each step of the funnel, you should be providing your customers with value-packed content that helps them become an actual customer. When they reach the final stage of your autoresponder series, they should feel confident that the product you offer is exactly what they want and ready to buy.
Here's an overview of what each email in your autoresponder sequence will accomplish:
Email 1: The Welcome Email The first autoresponder email in your sequence should include a welcome announcement from your side to your subscribers. It is also an excellent occasion to start building rapport by introducing yourself and giving an overview of what they can expect from your email.
2. Email: the Problem Email In the 2nd email in your autoresponder series, it's time to become more specific with regards to the problem that your service or product solves. This is where you really begin to engage your readers by detailing the pain points that theyre currently experiencing.
Email 3: A Solution-oriented Email 3rd email, it's time to introduce your solution which is when you explain your product or service in more specific terms. This is also where you start getting into the meaty details of how your service or product operates and what makes it the most appropriate solution to your client's issue.
Email 4 Social proof emails. In this fourth email, you must give proof of social connections that proves the reason why your product or service is the best solution for the issue. This could be in the form of testimonials, case studies or even feedback from other clients who have tried products or services from you.
Email 5: The Call-to-Action Email The last email of your autoresponder series must contain an effective call-to-action (CTA) that entices your readers to act and buy your product or service. It could take the form of a discount coupon, limited-time offer, or free trial.
Step 4: Promote Your Lead Magnet
After you've created your lead magnet and designed your landing page it's time to advertise your offer.
The best way to advertise your lead magnet to use an approach that is two-pronged: first, drive traffic to a squeeze page , where they can sign up to your offer. Then then, follow up by sending an email series after they sign up.
To bring traffic to your squeeze page you can make use of a variety of strategies, including paid advertisements and social media, email marketing as well as physical marketing materials like postcards, flyers or even business cards.
Once someone has signed up to your lead magnet, it's essential to follow up with them via a series of emails. Through these messages, you'll provide additional information about your service or product and increase trust among your target audience and finally, make a sales pitch.
With a bit of effort You can build with a little effort, you can easily create an online marketing and sales funnel that will allow you to make more sales and increase the size of your company. Weather trivia quiz funnel cloud.
Conclusion
You now know how to create an online marketing and sales funnel, it's time to put your knowledge into action. Keep in mind that the aim is to entice potential customers, then convert them to leads, and keep those leads in the loop until they become customers. Following the steps described in this guide, youll be well on the way to reaching online sale success.