What Does Sales Funnel Tell Us
How to build an online Advertising and Sales Funnel
The creation of an online sales and marketing funnel is essential for any business hoping to be successful within the digital age. By creating a funnel, you can ensure that your site is optimized for conversions and that your marketing efforts are targeted to the appropriate group of customers.
Sales funnels are a procedure that takes potential customers from the first awareness of your product or service all the way to purchasing. Its called a funnel because at each stage of the process, you lose some people who aren't able to move to the next stage.
There are four fundamental phases to the online selling funnel
It's the time when potential customers are made aware of your product or service. They may see an advertisement or read a blog post or even receive an email campaign to promote your business. What does sales funnel tell us.
Interest: Now that theyre aware of your offering it is essential that they are interested in it. This is when you have to provide additional information about what youre offering and the reasons why it is valuable to them.
The decision is made: At this point the potential buyers are in a position to make a decision about whether or not they want to purchase your product. They may compare your product to other brands, read reviews, or look at pricing alternatives.
Action Final step: They take action and buy your product.
What is a Sales and Marketing Funnel?
An effective sales funnel an approach which guides a client from the initial awareness of a product or service through the purchase decision. It is made up of a series of steps that are created to help potential buyers through the buying process from the initial interaction to post-purchase follow-up.
The goal of any good sales funnel should be to turn as many leads into paying customers as quickly as is possible. By taking potential customers through a sequence of steps and making sure that each step is optimized for conversion, companies can boost their conversion rate overall and gain more revenue from the results of their online campaigns.
The stages of a typical sales funnel include:
1. Awareness: The customer becomes aware of the service or product through word-of-mouth advertising or other forms of marketing.
2. Inquiry: The consumer begins contemplating whether or not the product or service they are considering is appropriate for them and begins researching their options.
3. Decision: The customer decides whether or not they want to purchase the product or service, and then takes the final decision.
4. Following-up: The buyer receives the purchase and may be contactable for follow-up after purchase (such as surveys on customer satisfaction or upsell/cross-sell promotions).
The Benefits of Having a Sales and Marketing Funnel
The advantages of having a sales and marketing funnel are many but the primary one is that it allows you to have a systematic way to convert prospects into customers. It also lets you analyze your performance so that you can fine-tune your marketing and sales efforts for maximum effectiveness.
A different key benefits is that having a marketing and sales funnel gives you a way to segment your prospects so that you can tailor your messages.For instance, if have a sense that a certain set of prospects is interested in a particular product then you can target your marketing efforts toward the group to increase your chances of selling.
A sales and marketing funnel could aid in saving time and money through automation of certain processes involved in the sales process. For example, if you've got an email list of prospective customers You can make use of autoresponders to send them automatic messages with discounts or special discounts for your services or products. This could help boost sales without having to put in additional hours of effort. What does sales funnel tell us.
How to Build an Online Advertising and Sales Funnel
To create an online sales and marketing funnel, you need to know what a funnel is and the way it works. A funnel is a process which takes someone from a first awareness of your product or service to becoming a regular customer. It is believed that at every stage of the funnel, you're providing more information and value to the customer which ultimately leads to a purchase.
Step 1: Create a Lead Magnet
A lead magnet is an opt-in offering that you utilize to create leads for your company. The purpose of a lead magnet is to convince your visitors to exchange their contact information with you so you can follow-up with them and promote the products or services you offer.
There are many different types of lead magnets that you can make, however what's most crucial is to make sure that your lead magnet is something your target public actually wants and is able to deliver on its promises.
One of the easiest ways to make a lead magnet is to provide an offer of discount on your items or services. For example, if youre a web designer, then you could offer a special discount on your designs to anyone who signs up to your email list.
Another popular type of lead magnet is an eBook or PDF guide. It could include a tutorial on how to begin a business, how to lose weight, how to save money, etc. The idea is that anything you write about will appeal to your target viewers.
You can also design your own workbook, checklist, cheat sheet or any other type of downloadable resource that can help your target public.
A third and most popular type that is a lead magnet can be described as an online course or video-based training series. This type leads are great as it lets you showcase your knowledge and build trust with your viewers while at the same time.
Step 2: Design an landing page
A landing page is a website that a user can get to. In the context of marketing the term "landing page" refers to an independent web page created specifically for the purposes of marketing or advertising. It differs from your homepage in that it has been created to trigger a specific response from your customers, known as a conversion.
Conversions can come in a variety of ways, like signing up to a newsletter, registering for a trial offer and making a purchase or making contact via a form. The aim to create a landing page on which to get your visitors to take this action and there are a few aspects that will assist in getting them to do so.
Your landing page should have:
- A compelling and original headline
- A form that visitors can complete
- A clear call-to-action (CTA) that encourages conversions
- Images or videos that reinforce your message Benefits or features of your product or service
- Simple design that's simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an email Autoresponder Series
Now that you have created your landing page, and collected leads, its time to create an email autoresponder series that will turn those leads into customers.
Your autoresponder sequence for emails should consist of 3-5 emails that start with a welcome email and goes through every stage of your sales and marketing funnel.
In each step of the funnel, you must be providing your leads with content that is valuable and helps them move closer to becoming a customer. At the end of your email autoresponder sequence, they must be convinced that your product or service is what they need and theyre eager to purchase.
Here's a quick overview of what every email from your autoresponder series should achieve:
Email 1 The Welcome Email first message in your autoresponder series should be a welcoming email from your company to the subscriber. This is also a great opportunity to begin building trust by introducing yourself, and giving the subscriber a brief summary of what they are likely to get from your emails.
Second Email: Your Issue Email In the second email of your autoresponder series time to be more specific with regards to the problem that your product or service can solve. This is where you really begin to engage your readers by describing the issues that theyre currently experiencing.
Email 3"The Solution" Email. In this 3rd email, you're now ready to showcase your solution. This is where you talk about your product or service in more detail. It is also the moment to begin to get into the meaty details about how your service or product works and why its the most effective solution to your customer's problem.
Email 4 The social proof email. In this fourth email, you want to provide social proof that reinforces the reasons why your product is the best solution to their issue. This could be in the form of case studies, testimonials or even feedback from other customers who have utilized their product.
Email 5: The Call-to-Action Email The final email in your autoresponder series should be an effective call-to action (CTA) which encourages readers to take action and buy your product or service. This could come in the form of a discount voucher an offer with a limited time period, or trial periods of free.
Step 4 4. Promote Your Lead Magnet
Now that you've designed your lead magnet, and you've designed your landing page, it's time to market your product.
The most effective method to market your lead-generating product is to employ the two-step method to first drive visitors to a page on which they can sign up to your offer, and second, follow up with an array of emails following the sign-up.
In order to drive people to your squeeze pages, you can employ a range options, including paid ads, social media, email marketing as well as physical marketing tools like postcards, flyers or even business cards.
Once someone has signed-up for your lead magnet, it is important to follow-up to them by sending them a series of emails. With these email messages you can provide more information about your product or service and increase trust among your target audience, and eventually make an effective sales pitch.
With a little effort it is easy to create your own online sales and marketing funnel to help you close more sales and grow your business. What does sales funnel tell us.
Conclusion
Now that you know how to create an online sales and marketing funnel, it's time to put this knowledge into action. Keep in mind, the objective is to entice potential customers, then convert them into leads, and finally nurture those leads into customers. If you follow the steps laid out in this article, you'll be well on the way to achieving online successful sales.