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How to Create an Online marketing and sales funnel
Making an online marketing and sales funnel is vital for any business looking to prosper to be successful in today's digital age. Through creating a funnel you will be able to ensure that your website is optimized to increase conversions in addition to ensuring that the marketing efforts are targeted towards the right people.
Sales funnels are a method that takes potential buyers right from the initial exposure to your service or product all the way through to buying. The name funnel comes from the fact that in each stage of the procedure, you'll lose some people who aren't able to move to the next stage.
There are four key stages to an online selling funnel
Awareness: This is the time when potential customers begin to be aware of your service or product. They might see an ad, read a blog post or even receive an email from a marketing campaign. Wordpress funnel landing page.
At this point, they're aware of your product, they need to be interested in the product. This is where you need to provide more information regarding what you offer and the reasons why it is valuable to them.
A decision: At this point the potential buyers are in a position to make a decision about whether or not to buy your product. They may compare your product to other companies, read reviews or review pricing alternatives.
Action: Finally, they take actions and purchase your product.
What is a Marketing and Sales Funnel?
The sales funnel a procedure that helps a person go through the initial experience of a product or service through the decision to purchase. Sales funnels are made consisting of a number of steps designed to guide potential customers through the decision-making process, starting with the initial contact and ending with after-purchase follow-up.
The purpose of a good sales funnel is to convert as many leads into paying customers as many as you can. By taking potential customers through a sequence of steps and making sure that each step is optimized for conversion, businesses can improve their overall conversion rate and increase the number of sales generated by marketing efforts. online promotional efforts.
The steps in a typical sales funnel include:
1. Awareness: The client becomes aware of the service or product through advertising, word-of-mouth or any other form of marketing.
2. Consideration: The customer starts contemplating whether or not an item or service is the right one for them. They then begin researching their options.
3. Choice: The consumer decides whether or not they want to purchase the item or service, and then makes the final decision.
4. Follow-up: The customer receives their purchase , and is contactable for follow-up after purchase (such as customer satisfaction surveys or upsell/cross-sell offers).
The benefits of having the Sales and Marketing Funnel
The advantages of having a marketing and sales funnel are numerous however the main one is the ability to have a systematic way to convert your prospects into buyers. It also allows you to keep track of your results in order to fine-tune your marketing and sales efforts for maximum effectiveness.
Another key benefit is that a sales and marketing funnel allows you to segment your prospects so that you can send them targeted messages.For instance, if you have a sense that a certain set of prospects is interested in a specific product it is possible to target your marketing efforts at these prospects to improve the likelihood of making a sale.
A sales and marketing funnel may also assist you in saving time and money through automation of certain aspects of the sales process. For instance, if your company has an email list of customers who are likely to purchase from you then you can utilize autoresponders for sending them automated messages offering discounts or special offers for your services or products. This could help boost sales without having to put into additional hours of work. Wordpress funnel landing page.
How do you build an online Sales and Marketing Funnel
To create an online sales and marketing funnel, you have to know what a funnel is and how it functions. A funnel is a process that guides a person from the initial awareness of the product or service you offer to becoming an actual customer. The idea is that at each stage of the funnel, you are providing more information and worth to the client which ultimately leads to a sale.
Step 1: Design an Lead Magnet
An lead magnet can be described as an opt-in offering that you utilize to create leads for your business. The objective of the lead magnet is to entice your website users to exchange their contact information with you so you can follow-up with them and sell them the products or services you offer.
There are many different types of lead magnets that you can create, but one of the main things to do is make sure that your lead magnet is something your target people actually want and that it delivers on the promises it makes.
One of the easiest ways to make a lead magnet is to simply provide a discount on your products or services. If, for instance, you're Web designer you could offer a discount on your website design service to those who sign up to your email list.
Another type of lead magnet is one that is an eBook or PDF guides. It could be a guide on how you can start your own business or lose weight, how to save money or other. In essence, anything that could appeal to your target audience.
You could also create an outline, workbook, cheat sheet, or any other kind of downloadable resource that will help your target viewers.
Another popular type of lead magnet is an online course or video-based training series. This type that you offer as a lead-generator is ideal because it allows you to demonstrate your expertise and build trust with your audience simultaneously.
Step 2: Create A Landing Page
A landing page is any webpage that a person could get to. In marketing terms, a landing page is a standalone web page, made specifically for the needs of advertising or marketing. It is different from your homepage in that it was developed to encourage a specific response from your customers, which is known as a "conversion.
Conversions can take a variety of forms, including signing up to a newsletter, registering for a free trial purchasing a product, or filling out a contact form. The goal of your landing page is to encourage your visitors to take this action, and there are certain elements that will help encourage visitors to make the necessary changes.
Your landing page must have:
- A unique and persuasive headline
- A form that visitors can fill in
- A strong call-to-action (CTA) that can encourage conversions
- Videos or images that help reinforce your message Benefits or the features of your service
- Simple design that is simple to navigate. Minimal distractions
- The ability to track conversions
Step 3: Create an Email Autoresponder Series
Now that you have created your landing page and have collected leads, its time to design an autoresponder email series that turns those leads into customers.
The sequence of emails you send to your autoresponders should consist of 3-5 emails that starts with a welcome email and continues through each step of your marketing and sales funnel.
In each step of your funnel, you should be providing your leads with value-packed content that helps them become a customer. At the end of your email autoresponder sequence, they must feel confident that the product you offer is exactly what they want and ready to buy.
Heres an overview of the goals each email in your autoresponder sequence will accomplish:
Email 1: The Welcome Email The first email you send out in your autoresponder sequence should include a welcoming message from you to your subscriber. It is also an excellent occasion to start building rapport by introducing yourself and providing an overview of what they can expect from your emails.
Second Email: Your Problem Email In the 2nd email in your autoresponder sequence, it's time to start getting more specific with regards to the problem that your product or service addresses. This is where you begin to engage your reader by detailing the pain points they are currently facing.
Email 3: A Solution-oriented Email third email, it's time to introduce your solution which is when you explain your service or product in more in depth. This is also when you begin to go into the more in-depth details about how your service or product works and why its the best solution for your client's issue.
Email 4 Social proof emails. In this fourth email, it is important to present social proof that demonstrates why your product or service is the best solution for their issue. This could take the form of testimonials, case studies or even reviews from customers who have used your product or service.
Email 5: The Call-to-Action Email The last email of your autoresponder sequence should contain strong and compelling call-to-action (CTA) which encourages your readers to act and buy an item or purchase your service. This could come in the form of a discount voucher or offer that is limited in time, or a the free trial period.
Step 4: Promote Your Lead Magnet
After you've created your lead magnet and designed the landing pages, you're ready to make sure you've promoted your product.
The best way to promote the lead-generating offer is by using two steps to first drive visitors to a squeeze page where they can sign up for your offer, and second, follow up with an array of emails following you sign them up.
In order to drive people to your squeeze pages, you can employ a range of methods including paid advertising and email marketing, social media, and even physical marketing tools like posters or cards.
After someone has signed up for your lead magnet, it's essential to follow up to them by sending them a series of emails. Through these messages, you'll provide additional information about your service or product, create trust with your customer and, eventually, present an effective sales pitch.
With only a small amount of effort, you can easily build an online sales and marketing funnel that can help you increase sales and expand your business. Wordpress funnel landing page.
Conclusion
Once you've learned how to construct an online marketing and sales funnel, its time to put this knowledge into practice. Keep in mind, the objective is to attract potential customers, transform them into leads, then help them become customers. By following the guidelines in this article, you'll be well on the path to online selling success.